Brand Attention Is the New Currency. Are You Broke?
Someone is forming an opinion about you right now. And you’re not in the room. A prospect is researching vendors. A potential partner is checking you out. A candidate is deciding whether to apply. A contractor is trying to figure out if you’re worth a meeting. Especially when it comes to capturing Brand Attention, the […]
What AI Search Means for Building Materials Companies Right Now
How buyers are using ChatGPT, Perplexity, and AI tools to research products and suppliers in the context of AI search. What building materials companies need to know to show up where decisions are made. Your buyers are researching you right now. Not on Google. In ChatGPT. If you’re not showing up in those answers, someone […]
Why Contractors Will Control Your Revenue in 2026 (And What to Do About It)
The labor shortage is giving contractors more power than ever. Here’s how manufacturers, distributors, and dealers can win contractor loyalty before the kitchen-table decision.