Unlocking the Power of Body Language in Sales and Networking: The Ten Commandments for Success
In the building and construction industry, effective communication is key to closing deals, building relationships, and establishing trust. But communication isn’t just about what we say—it’s about how we say it. Nonverbal communication—conveying information through facial expressions, gestures, touch, posture, clothing, and voice—makes up about 65% of our communication and is often more honest than […]
On The Stacks Podcast with Bill Corcoran Jr: Episode 218
This week in the MPP studio, Bill sits down with Stefanie Couch, a branding expert and thought leader in the construction industry. In this episode, they break down practical strategies for building a personal brand, whether you’re navigating the corporate ladder or taking the leap into entrepreneurship. Learn how starting early and leveraging your strengths […]
The Lost Art Of The Skilled Trades Podcast with Andrew Brown
The episode we explore the critical role of personal branding for tradespersons and entrepreneurs, strategies to overcome branding fears, and initiatives empowering women in the trades industry. We have a fascinating conversation lined up with a special guest who truly understands the intricate world of personal branding for tradespeople and small business owners. Joining us […]
Transform Your Building Industry Biz with $100M Offer Strategies
Ever since I was a little girl driving a forklift around my dad’s lumberyard, I’ve had a passion for selling unique, high-margin products that offered something different from the rest of the market. While I’ve always respected the importance of selling core products like lumber, what really excited me were the custom, high-end items that […]
5 Proven Branding Tips to Boost Your Building & Construction Business
If you’re in the building and construction industry, you know that standing out is key to success. With over 25 years in this industry, I’ve seen firsthand how the right branding can make all the difference. I recently read Decoded by Phil Barden, and it got me thinking about how we can use science-backed branding […]
How to Craft a Compelling Personal Brand Story
In 2024, plain bios are old news. Now, it’s all about personal brand stories. But what is a personal brand story, and how can you create one that really connects with people? A personal brand story is a short narrative that tells who you are, what you believe in, and what makes you unique. It […]
Building Industry Networking: Why It Matters & How to Expand Yours
Every successful business leader knows that relationships are the cornerstone of any thriving industry. This is especially true in the building and construction sector. As a seasoned professional in this field, I’ve seen first-hand how networking can unlock doors to new opportunities, foster innovation, and drive business growth. In this digital age, networking has become […]
The Blueprint for Building Your Personal Brand in the Industry
If you’ve spent any time on LinkedIn, you’ve likely encountered the term “personal branding.” Whether you’re a seasoned professional, an employee, or a business owner in the building industry, developing a solid personal brand is essential for standing out and advancing your career. Here are the top 5 golden rules for building your brand: Golden […]
HOW TO BRIDGE GENERATIONS THROUGH REVERSE MENTORING
What reverse mentoring is, plus three steps to implement it in your organization In today’s workplace, we often find ourselves surrounded by a mix of generations. From the seasoned Baby Boomers to the tech-savvy millennials and the newest leaders from Generation Z, each generation brings its unique set of skills and experiences to the table. […]
THE RECIPE FOR EFFECTIVE LEADERSHIP IN MULTI-GENERATIONAL TEAMS
As a millennial woman who has spent years in the trenches of the building materials industry, I’ve seen firsthand the challenges and opportunities that come with being a part of and leading a diverse, multi-generational team. Now, as the owner of Build Women and Grit Innovations, I’m passionate about sharing the lessons I’ve learned to […]