How to Build Trust With Customers in the Building Industry- 5 Ways To Start Today
In a market full of options, trust becomes the real differentiator. It’s built through everyday actions—reliable service, strong relationships, and a commitment to making the customer’s job easier. Over time, those small moments compound into loyalty that competitors can’t easily replace.
2026 Insights on the Building Materials Industry Recession
The 1974 Lumber Recession Is Happening Again (And Most Companies Don’t See It Coming) January 1973: Two Million Homes a Year At the start of 1973, the building materials industry was flying, with many companies thriving in the building materials industry. Housing starts hit an annual rate of nearly 2.5 million units in the building […]
Brand Is Not Marketing. Brand Is How You Get Chosen.
Why brand matters more than ever for building industry companies and what happens to strong businesses that let visibility and reputation fade.
What AI Search Means for Building Materials Companies Right Now
How buyers are using ChatGPT, Perplexity, and AI tools to research products and suppliers in the context of AI search. What building materials companies need to know to show up where decisions are made. Your buyers are researching you right now. Not on Google. In ChatGPT. If you’re not showing up in those answers, someone […]
Lessons from Brand Loyalty in Today’s Building Industry
The Day My Family’s 71-Year Ford Loyalty Died on a Bridge I was driving my Ford Explorer across an overpass in Dallas when the twin-turbo engine exploded into a million pieces. Not sputtered. Not stalled. Exploded. The car stopped. Dead. On a single-lane ramp, high above the city. I coasted down by miracle, rolled into […]
Building Legacy: A Century of Lumber, Leadership, and Why Being Seen Matters More Than Ever
How legacy building materials businesses stay competitive, build trust, and adapt to modern buying behavior without sacrificing their reputation or roots.